Instagram has without a doubt changed the way people communicate with one another on social media. The platform allows users to share photos and video as a form of communication unlike most of the social platforms which are all about text. With over 400 million active users on a monthly basis, Instagram has grown in popularity to become one of the top social channels in the world. What Instagram offers is the ability to engage the users through the universal language of video and picture sharing. In this piece, we are going to look at the ways through which the platform can be used to engage your customers.
- Use of Hashtags
After being introduced to us by Twitter, hashtags have provided us with a wonderful means of communication. Though at times overlooked, the use of hashtags can always ensure that your pictures are visible by a large majority of users. The secret here is to try as much as possible to make the hashtags you use as popular as possible. When hashtags are used correctly, they have the potential of allowing people to easily find your post through a simple search. The best part about Instagram and their hashtags is that they allow you to use a maximum of 30 hashtags unlike Twitter which limits you to only 3 hashtags. Therefore, make the most of them.
- Give your content a persona
Every time someone takes a look at your brand they should be able to connect with it. The same thing should apply to your Instagram page. Create posts that users can connect with so that they can fall in love with your products or services. An important note to adhere to is that in as much as want to upload pictures and videos that users can resonate with, you need to ensure that you do it in a genuine manner. Do not make users feel as if they are talking to a robot or they are being forced to do something. we can also create page with some unique name such as who unfollowed me instagram and can attract the followers
- Encourage advocacy
With Instagram perhaps one of the most popular fad revolves around taking a picture of a newly purchased item and giving a shout out through either hashtags or tagging to the brand that was responsible. If for example your brand is really thriving at this, you may want to encourage them to continue doing the same through liking their posts, leaving comments on their posts or even re-posting their pictures.
Instagram is a very useful tool especially when it comes to giving your followers a sneak peek of what you are offering them. The platform offers you the best opportunity of sharing whatever it is that you are making in snippets before the final product is released. This is a perfect way of keeping your audience engaged without even feeling the need to buy instagram followers as a way of increasing traffic to your website. The best part about giving your followers snippets of your product in the making is that it will generate curiosity which is always a good thing when it comes to creating engagement.