It seems with Richard Palmer's flexible rubber-like pads you can gain super hero like status...almost. Apparently, these pads instantly harden from a gel-like liquid into a protective shield upon impact. Richard agrees that protective gear makes people indulge in unnecessary risks, but not too many as d3o's lack of bulk creates a different psychological effect. "You don't feel like RoboCop; you feel like Spider Man," Palmer said. "You feel confident, but you don't feel invincible." But give this is a bunch of stupid or drunk teenagers and the line between confident and invincible will be instantly blurred. However, if monitored well and used wisely, this can be a sensation. This is obvious from the fact that d30 is making its way into professional sports and high-end gear that mountain bikers, skiers, snowboarders and stuntmen. Quicksilver has been quick to tap into this market and is already making a wool hat for skiers and snowboarders with D30 in it.

d30 is not only good to avoid bruises and injuries, but you can also look stylish doing so. I'm not sure I'd pick it over more traditional protective gear yet, but if you guys try it out then let me know how the
experiment goes.

Via - Gizmodiva