- Pepsi to introduce Low-Calorie Gatorade2
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Beverages Company have realized that they have to introduce more sports oriented drinks as health-conscious consumers shy away from carbonated soft drinks. So in an effort to keep customers who have drifted from the sports drink in search of lower calorie drinks PepsiCo Inc., announced plans for the low-cal G2 version of Gatorade.Company said it will distribute G2 starting in December to convenience stores, gas stations and retail outlets. The new Gatorade will come in three taste: fruit punch, grape and orange.Pepsi will also introduce bottled water with caffeine and vitamins called Propel Invigorating Water; reformulate its SoBe Life Water with sucrose, antioxidants, vitamins and fewer calories; and use a new sweetener blend with fewer calories for its Aquafina Alive water.
Source - September 8, 2007 - 7:59 AM | Posted in - Health






