This bra that was recently unveiled at the Beauty World Japan exhibition in Tokyo. If you are not familiar, tourmaline is thought of as a "miracle electric stone" capable of blocking harmful radiation from cell phones, improving moods and reducing stress. Apparently, the manufacturers behind the "La-la" tourmaline-embedded bustier believe that their product can have the same positive effects—or, more accurately, that is what they want you to believe.

Well apart from the product review, I like the USP of the product and the concept behind it.

Via - Gizmodiva